Proposition Manager

Mashreq Corporate & Investment Banking Group

Responsible for developing and managing value propositions for the Emirati segment, ensuring alignment with customer needs, market trends, and business objectives. This role involves conducting market research, collaborating with internal stakeholders, and optimizing product offerings to drive customer acquisition, engagement, and retention.

• Lead the development of client value proposition, innovative acquisition proposition tailored as per identified market / segmental needs.
• Lead all initiatives related to marketing, events, publications, awards and closely work in Marketing & PR team. Work on digital marketing and initiatives.
• Help business to manage in implementing new offerings via different tie up s and strategic partnerships including Value added services partners
• Drive & enhance value proposition, brand positioning & visibility by focusing on competition and market scan to deliver outstanding Client experience
• Manage client communications, client & sales campaigns, all collaterals related to the business unit to be used for clients and internally
• Liaise with all Product teams (Liabilities, Mortgages, Cards etc. ) to ensure processes are effectively managed to provide bespoke solutions to Emirati Clients
• Develop and manage sales & service management tools, like onboarding journeys, RM Front end app, Client Persona, automation and digitization of processes and work closely with agile partners
• Manage all channels such as Website, Intranet, Mobile Apps, CDP, PowerBI and other Product related journeys along with respective digital squads
• Work on creating the strategy for the business on Proposition, tactical campaigns for sales- force and for clients
• To ensure control requirements of the business are adhered to in line with bank policies including but not limited to SOPs, Process notes, ADMs and other laid down guidelines
• At least 4 years of relevant banking experience.
• Understanding of marketing & development across the various product life cycle stages & value proposition drivers
• Excellent communication and presentation skills
• Experience in managing a team will be an added advantage
• Ability to work well in a team and build strong relationships within & outside organization
• University degree in business discipline, post-graduate qualifications in business administration is preferred.
• Strong working knowledge in MS office, web content and analytics