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Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Communication & Brand Image
Develop and implement the annual communication plan in line with the hotel's overall strategy.
Define and guarantee the graphic charter and visual identity of the establishment.
Design print and digital communication materials (brochures, posters, newsletters, etc.).
Supervise promotional photo and video shoots.
Public Relations & Press
Develop and maintain a network of journalists, influencers, bloggers and institutional partners.
Write and distribute press releases.
Organize press events, VIP visits, exclusive partnerships and press trips.
Manage media requests and monitor press coverage.
Digital Marketing & Social Media
Manage and engage with social media (Instagram, Facebook, LinkedIn, TikTok, etc.) with consistent, engaging content aligned with the hotel's image.
Managing digital campaigns (SEO, SEA, email campaigns, digital partnerships, display advertising).
Analyze performance (Google Analytics, social networks, campaign ROI) and optimize actions.
Ensure the website is regularly updated and performs well (UX/UI, SEO, content).
Internal Communication
Develop internal communication tools and channels.
To value staff initiatives and strengthen corporate culture.
Supporting management in disseminating strategic messages.
Desired Candidate Profile
Education & Experience
- Bachelor's degree (4-5 years of higher education) in communication, marketing, public relations or equivalent.
- Minimum 5 years of experience in a similar role, ideally in luxury hospitality, tourism or a high-end lifestyle sector.
Technical skills
- Excellent command of communication tools (Adobe Suite, CMS, CRM, digital reporting tools).
- Good knowledge of storytelling, branding and digital marketing techniques.
- Perfect command of French and English (spoken and written).
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Responsable Communication
- Relations Publiques & Marketing Digital
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SOFITEL
The Sofitel Marrakech Palais Imperial & Spa, a jewel of Moroccan hospitality, embodies luxury and elegance in the heart of vibrant Marrakech. Part of the prestigious Accor group, this five-star hotel offers an unforgettable experience blending French refinement with Moroccan charm. Nestled amidst lush gardens, just steps from the city's famous historical sites, the Sofitel Marrakech Palais Imperial & Spa is renowned for its upscale service, meticulous attention to detail, and commitment to culinary excellence. Join us to enhance this unique experience by becoming part of a team dedicated to the French art of living.
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