Sales Executive HoReCa / FMCG / F&B

Client of International Recruiters & Consultants (IRC)

Drive sales growth by developing and managing relationships with hotels, restaurants, caf s, and key retail accounts, ensuring strong distribution, visibility, and volume for the company s portfolio./p>

Key Responsibilities

• Sales & Account Management

• Prospect and onboard new HoReCa and retail clients.
• Manage a portfolio of active accounts and grow volume per outlet.
• Execute regular outlet visits (call cycle) and ensure proper coverage.
• Negotiate listings, prices, promotions, and visibility.

• Business Development

• Identify new opportunities (chains, groups, caterers, cloud kitchens).
• Propose bundles, and promotions
• Build strong relationships with owners, procurement managers, chefs, and baristas.

• Execution & Merchandising

• Ensure correct product placement, stock availability, and POS visibility.
• Coordinate with delivery and warehouse for smooth order fulfillment.
• Monitor competitor activity and pricing in the market.

• Reporting & KPI Tracking

• Achieve monthly sales targets (volume, value, distribution).
• Report daily visits, orders, pipeline, and collection status.
• Provide market feedback on pricing, trends, and customer needs.

Key KPIs

• Monthly sales volume & revenue
• Number of active outlets
• New account openings
• Strike rate (visits vs. orders)
• Collection / DSO
• Distribution of priority SKUs