Senior Digital Account Manager

Lapis Group

Purpose of the Role

To act as the lead on the agency side, responsible for overseeing the full delivery of the campaign, coordinating internal teams, and maintaining a strong and solutions-oriented relationship with the client. The senior digital account manager will serve as the client s primary partner and strategic advisor, ensuring that the campaign is executed with clarity, agility, and excellence across creative, media, content, and reporting workflows across all targeted regions.

Key Responsibilities

1. Client Relationship Ownership

• Act as the main point of contact for the client, managing all communications, updates, feedback, and approvals
• Translate the client s strategic objectives into executable internal briefs and coordinated timelines
• Proactively manage expectations, clarify deliverables, and navigate any challenges or pivots

1. End-to-End Campaign Management

• Oversee the full campaign workflow, including:
  
  • Paid media rollout
  • Content calendar development
  • Visual asset production
  • Regional localisation and performance tracking
• Maintain a live view of project status across all internal functions
• Drive the timely delivery of assets and outputs that meet both brand and performance expectations
• Coordinate rollout across priority regions: United Kingdom, Ireland, Southern Europe, Central and Eastern Europe, the Middle East, Turkey, and Africa

1. Content Strategy & Planning

• Lead the development of the campaign s messaging direction and content planning framework in collaboration with the Copywriter and Creative Director
• Ensure the content strategy reflects the needs of different audience segments (teachers, parents, decision-makers), platforms, and funnel stages
• Align messaging with the broader campaign objectives of awareness, engagement, and lead generation
• Oversee localisation of messaging across priority markets, in coordination with community managers/localisation leads

1. Team Leadership & Internal Coordination

• Lead internal team operations, ensuring cross-functional clarity and collaboration
• Manage workflows across media, creative, strategy, analytics, localisation, and community management
• Set internal deadlines, review cycles, and delivery checkpoints
• Ensure all work adheres to campaign objectives, platform best practices, and client s brand guidelines

1. Strategic Oversight & Alignment

• Provide insight into campaign planning, sequencing, and channel strategy
• Ensure internal recommendations align with performance KPIs and audience needs
• Collaborate with the media and creative leads to shape effective funnel-based content
• Serve as the internal quality gatekeeper, aligning message, media, and measurement

1. Monitoring, Reporting & Optimisation

• Ensure timely and accurate performance reporting to the client
• Work with analytics and media teams to compile dashboards and campaign summaries
• Extract key learnings and propose optimisations based on results and market feedback
• Coordinate with the client to adjust strategy or messaging based on evolving needs