Senior Manager, Integrated Marketing
Dow Jones
Posted on 11 Sep
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
Regularly collaborate across teams in other time zones and disciplines such as our content creation teams, media planning, campaign performance and events
Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events
Use research and data to share insights and support value propositions for client pitches and proposals
Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across different MENA markets and sectors
Desired Candidate Profile
7-10+ years of cross-platform marketing experience, preferably within news media and/or advertising environment
- A foundational understanding of an ad sales, planning, and account management environment
- Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment, direct pitching to clients and client success management; working within B2B and/or Foreign Direct Investment (FDI) sectors a plus
- Experience customizing product marketing materials into compelling proposals to individual client goals and strategy
- Proven success record in creating winning sales marketing materials and presentations to RFP deadline
- Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
- Confident interfacing with a variety of internal teams, stakeholders, leading brainstorms and working in a fast-paced environment
- Excellent written, verbal and communication skills
- Confident in reading research data and financial budgeting
- MSA and/or Arabic speaking proficiency is a plus
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Manager
- Integrated Marketing
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