Senior Specialist

Talabat

Job Details
Location: United Arab Emirates
Location: Dubai
Industry: Marketing / PR / Advertising / Research
Function: Digital Marketing / SEO / Content Development
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time

What You ll Do

* Lead Martech initiatives, testing and implementing new product features in Braze
* Collaborate with Engineering, Product, and CRM teams to ensure smooth technology rollouts
* Explore, test, and onboard new CRM channels including WhatsApp, RCS, push notifications, and email
* Manage CRM feature request intake and ensure alignment with business strategy
* Validate deep links, tracking, and data connections between Braze, CDP, and BigQuery
* Oversee CRM data ingestion, segmentation, and activation processes
* Monitor performance and optimize CRM automation for personalization and efficiency
* Conduct quality assurance on CRM integrations to ensure accuracy and functionality
* Act as Martech consultant within CRM, ensuring best practices are applied

Candidate Requirements

* Minimum 5 years of experience in CRM, Martech, or Marketing Automation
* Strong expertise in Braze and BigQuery
* Experience collaborating with engineering and product teams on Martech integrations
* Technical knowledge of deep linking, API integrations, and CRM data flows
* Strong analytical and troubleshooting skills for ensuring data integrity
* Familiarity with evaluating and implementing new CRM channels
* Proven project management skills with ability to track performance and deliver innovation
* Strong communication and stakeholder management abilities