Trade Marketing Specialist
Client of Hire Fellows
Posted 30+ days ago
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Experience
4 - 9 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Plan and execute performance marketing initiatives across digital, quick-commerce, and DTC platforms.
- Own trade marketing execution, including POS materials, in-store visibility, promotions, and retail activations.
- Oversee digital performance marketing and DTC activities in collaboration with performance marketing agencies.
- Coordinate product launches from an execution perspective, including timing, channels, and activation intensity.
- Work closely with the Brand & Communications Specialist to ensure alignment between brand direction, trade activations, and product launches.
- Track performance, prepare reports, and optimize campaigns based on KPIs across trade and digital channels.
- Coordinate with agencies, vendors, and partners to ensure timely delivery of trade and growth assets.
- Support the launch and operational kick-off of new business models, including the company s D2C website.
Desired Candidate Profile
Requirements
- 4 5 years of experience in trade marketing, performance marketing, or growth marketing (F&B, FMCG, or retail preferred).
- Strong understanding of trade marketing execution and in-store activation.
- Hands-on experience managing digital performance marketing and working with external agencies.
- Solid understanding of DTC business models, e-commerce operations, and performance tracking.
- Strong analytical skills with experience in KPI-driven reporting and optimization.
- Highly organized with strong project management and execution skills.
- Ability to work cross-functionally with brand, communications, and external partners.
- Comfortable working in fast-paced, growth-focused environments.
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Trade Marketing Specialist
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Client of Hire Fellows
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