Assistant Director - Sales Performance Management

Client of AW Connect

Sales Performance & Strategy

• Develop and implement sales performance strategies aligned with overall commercial objectives.

• Build performance frameworks to assess efficiency, training needs, and sales processes.

• Identify opportunities for continuous improvement in sales operations and productivity.

KPI Development & Data Analysis

• Establish clear KPIs and benchmarks to measure team and individual performance.

• Analyze sales data to identify trends, risks, and opportunities for improvement.

• Prepare and present performance dashboards, forecasts, and analytical insights to senior leadership.

Sales Enablement

• Work with Sales, L&D, and Commercial teams to support training programs and capability development.

• Enhance the adoption and effective use of sales tools, CRM systems (Salesforce preferred), and BI platforms such as Power BI or Tableau.

• Oversee rollout of new performance tools and ensure alignment with sales objectives.

Incentive & Commission Structures

• Design or refine commission and incentive schemes to ensure alignment with business goals (role itself i>does not/i< include commission).

• Monitor effectiveness of incentive programs and recommend improvements.

Cross-Functional Collaboration

• Partner with Marketing, Product, Operations, and senior stakeholders to ensure sales performance strategies support wider business goals.

• Support the commercial team in building a high-performance, data-driven sales culture.

Experience

• 8 10+ years in sales performance management, commercial operations, revenue optimization, or sales strategy.

• Proven background working with large real estate developers or major organizations (luxury, telecom, financial services, etc.).

• Experience in KPI-driven sales environments with structured processes and reporting systems.

Technical & Functional Skills

• Strong knowledge of KPI development, performance frameworks, and productivity enhancement.

• Expertise with commission schemes, incentive models, and performance scorecards.

• Hands-on experience with:

• CRM systems (Salesforce preferred)

• BI tools such as Power BI or Tableau

• Sales dashboards, forecasting tools, and performance reporting

• Strong analytical capability with a demonstrated track record of providing insights to senior leadership.

Soft Skills

• Excellent communication and presentation skills.

• Strong problem-solving ability and a data-driven mindset.

• Ability to work cross-functionally and influence without direct authority.

• High level of organization, ownership, and attention to detail.

Qualifications

• Bachelor s degree in Business, Sales, Marketing, or a related field (Master s preferred).

• Certifications in sales performance, sales management, or analytics are an advantage.