B2C Sales Manager (A&D / Specification Lead)

The Bowery Company

Purpose

The B2C Sales Manager will be responsible for driving retail sales performance, managing the
B2C team, and ensuring an exceptional customer experience within the showroom. This role requires a strong
blend of sales leadership, operational management, client relationship development, and design
understanding. The candidate will actively contribute to revenue generation, client acquisition, and
strengthening relationships within the A&D (Architects & Designers) community.
The role balances short-term revenue realization with long-term pipeline creation to secure future project
flow.

Key Responsibilities

• Sales & Business Development
  
  • Drive B2C sales targets and ensure achievement of monthly and annual revenue goals.
  • Actively generate new business opportunities and expand the customer base.
  • Build and maintain strong relationships with walk-in clients, repeat customers, and external designers.
  • Identify market trends, customer preferences, and competitor activities to enhance sales strategy.
• Team Management & Leadership
  
  • Lead, manage, and motivate the B2C sales team to achieve individual and team targets.
  • Conduct regular performance reviews, provide coaching, and ensure continuous team development.
  • Ensure proper staffing, shift planning, and team scheduling for showroom operations.
• Showroom & Floor Management
  
  • Oversee daily showroom operations and ensure high standards of presentation and customer experience.
  • Manage floor activities, customer engagement, and team coordination during working hours.
  • Ensure visual merchandising aligns with brand standards and attracts customers.
• Client Handling & Relationship Management
  
  • Engage directly with clients to understand their requirements and provide suitable product solutions.
  • Strengthen relationships with interior designers, consultants, and A&D professionals.
  • Handle key accounts and high-value clients to ensure repeat business.
• Quotation & Sales Operations
  
  • Prepare accurate and timely quotations, proposals, and follow-ups with clients.
  • Coordinate with procurement, logistics, and finance teams for order processing and delivery.
  • Ensure proper documentation, order tracking, and after-sales service.
• Design & A&D Coordination
  
  • Provide design input and product recommendations aligned with client requirements.
  • Prepare and develop design layouts in line with client requirements, including space planning, product placement, and styling, while working closely with designers and aligning with A&D standards.
  • Support clients with layout suggestions, material selection, and styling inputs when required.
• Reporting & Analysis
  
  • Prepare and submit regular sales reports, pipeline updates, and performance analysis.
  • Track KPIs such as conversion rates, footfall, average order value, and repeat business.
  • Present insights and recommendations to management for business improvement.
• Key Performance Indicators (KPIs):
  
  • Achievement of B2C sales targets.
  • Conversion rate and showroom performance.
  • Customer satisfaction and repeat business.
  • Team productivity and individual performance.
  • Quality and accuracy of quotations.
• 
  
• Education & Credentials
  
  • Bachelor s degree in Interior Design
  • Minimum 5 8 years of UAE experience in B2C retail sales, preferably within furniture, interiors, or lifestyle/luxury segments.
  • Proven experience in leading and managing sales teams within a showroom or retail environment.
  • Strong understanding of interior design concepts, space planning, materials, and product applications.
  • Experience working with or engaging the A&D (Architects & Designers) community is highly preferred.
  • Demonstrated track record of achieving and exceeding sales targets and KPIs.
  • Proficiency in CRM systems, sales reporting tools, and Microsoft Office (especially Excel and PowerPoint).
  • Strong commercial acumen with the ability to balance design sensibility and sales performance.
  • Excellent communication, negotiation, and client relationship management skills.
  • Immediate joiners
  • Preferred Nationality: Russian or European