Field Marketing Manager

Submer

You will be responsible for driving brand visibility, regional communications and PR, partner collaboration, and customer engagement initiatives across the region.

This role focuses on planning and executing field marketing activities (including events, roundtables, and content programs) while ensuring Submer is strategically positioned to achieve regional growth objectives. The role requires strong collaboration with internal stakeholders and external partners to deliver impactful marketing programs, with a growing emphasis on activities in Saudi Arabia.

You have proven experience driving B2B initiatives across the Middle East, including customer engagement, partner collaboration, ABM, and multichannel campaigns. Skilled in partnering with sales and marketing teams to grow market presence, you combine technical expertise with strategic marketing acumen and hands-on execution in technology-driven projects across the region. You proactively monitor government-backed initiatives, such as PIF-funded AI and digital transformation programs, and regulatory developments to identify market opportunities, particularly in Saudi Arabia, ensuring marketing strategies are aligned with regional priorities and emerging trends.

What you ll do

Key Responsibilities

1. Partner Collaboration

• Execute local partner marketing activities based on Submer s global partner strategy, ensuring consistent brand representation and strategic alignment

• Support locally executed partner-led marketing initiatives, including events and campaigns, often without direct Submer s participation

• Collaborate with the Alliance and Channel teams to align partner priorities and co-marketing strategies

2. Communications and PR

• Manage regional communications and public relations efforts in alignment with global strategy

• Drive media engagement, press releases, and thought-leadership opportunities to position Submer as a trusted leader in sustainable digital infrastructure

• Ensure consistent messaging and brand positioning across local channels and stakeholders

3. Event Engagement

• Plan, coordinate, and execute Submer s participation in industry events, roundtables, and forums

• Represent Submer at key industry and government initiatives to strengthen brand presence in the region

• Manage logistics, messaging, and execution to maximize ROI from each event

3. Marketing Program Execution

• Develop and implement regional marketing campaigns and content tailored to the Middle East market

• Leverage digital and in-person channels to engage customers, prospects, and partners

• Track, measure, and report on the effectiveness of field marketing initiatives

4. Cross-Functional Collaboration

• Partner with global marketing teams to adapt corporate campaigns to regional needs and partner priorities at local level

• Align with sales leadership to support pipeline generation and business development

• Provide regional insights and feedback to inform global marketing strategies

5. Market & Industry Intelligence

• Monitor industry trends, government-led funding programs (e.g., PIF-backed AI and digital transformation initiatives), and regulatory developments across the region

• Anticipate market shifts and advise internal stakeholders on opportunities for Submer to align with national and regional priorities.

• Leverage insights to shape event participation, partner strategies, and localized marketing content.