General Manager – Automotive Aftermarket Industry Employee Hub

The GM will lead the company through its second phase of strategic expansion and diversification, transforming the business from a largely captive or limited-market player into a scalable, multi-channel automotive retail business. The role demands a visionary business builder who can identify new revenue streams, develop a sustainable business moat, and support a high-growth business and long-term shareholder value.

A) Strategic Growth & Business Expansion

• Providing visionary leadership to steer strategic planning, growth, and profitability.

• Develop and execute a 3–5-year strategic business roadmap focused on growing non-captive

revenue, expanding market share, and improving profitability.

• Lead the transition from captive-driven operations to a diversified non-captive business model

including B2B, retail, e-commerce, and export channels.

• Identify and develop ancillary businesses to bring synergies, such as car care services or lifestyle services

accessories.

• Establish new geographies, dealer networks, and partnerships to reduce dependency on any one

single client or market.

• Identifying and capitalizing on market trends and emerging opportunities.

• Analyze competitor strategies and pricing structures for growth.

• Form strategic alliances with complementary brands, OEMs, or regional partners to strengthen

business and private label opportunities to expand the product portfolio.

B) Sales & Market Development

• Introducing channel segmentation strategies for retail, online, and B2B to grow profitably.

• Enhance First Option brand positioning and visibility through marketing innovation and customer

experience excellence.

• Drive customer acquisition and retention strategies through loyalty programs and data analytics.

• Strengthen relationships with car dealerships, workshops, and fleet operators to secure recurring

business.

C) Process & Operational Excellence

• Establish and standardize core business processes across the production line, sales, and customer service

service.

• Introduce SOPs and KPIs with clear review mechanisms.

• Develop a culture of continuous improvement and lean operations to balance growth with

financial prudence.

• Build a scalable supply chain solution with control over quality and delivery.

D) People & Culture Leadership

• Build a leadership team and organizational structure.

• Create a performance-driven culture focused on accountability, learning, and innovation.

• Oversee talent acquisition aligned with business requirements — retail management, digital

marketing and category management.

E) Financials

• Work closely with the CFO on budgeting, forecasting, and capital allocation.

• Own P&L performance, ensuring profitable growth and strong cash flow discipline.

• Identify new revenue streams and high-margin product categories to enhance profitability.

• Diversify revenue mix — target >60% non-captive contribution within 2 years.

• Monitor financial KPIs: revenue growth, gross margin, EBITDA, and return on capital.

F) Governance & Reporting

• Maintain transparent reporting and regular updates to the Board on progress, risks, and

corrective actions.

• Ensure regulatory and compliance adherence across operations.

• Build strong external relationships with suppliers, regulators, and partners

• Drive continuous improvement in corporate governance, ethics, and sustainability.

• Anticipate market risk and develop mitigation strategies for supply chain, pricing, and competitive

pressures