General Manager – Self-Storage

Confidential Company

The General Manager – Self-Storage will be responsible for establishing, launching, and scaling a self-storage business from the ground up, transforming it into a high-growth, profitable, and scalable platform. This role carries full end-to-end accountability, operating as a true “mini-CEO” with ownership across strategy, commercial performance, operations, risk, and financial outcomes.

The GM will define the business model, build the operating and governance framework, and position the Self-Storage vertical as a key growth engine within the wider ecosystem, ensuring competitiveness against dark stores, micro-warehousing, and alternative storage solutions.

Key Accountabilities

1. Strategy & Business Build-Out

• Define and execute the end-to-end strategy for the Self-Storage business, from concept to scale.

• Design the operating model, organizational structure, and governance framework.

• Establish all foundational business elements including pricing logic, customer contracts, insurance structures, SOPs, and compliance standards.

• Lead greenfield launches and develop a repeatable, scalable model for future expansion.

2. Full P&L Ownership & Financial Performance

• Own full P&L responsibility, including revenue growth, cost management, EBITDA delivery, and capital efficiency.

• Define unit-level economics (revenue per square foot, cost per occupied unit, break-even occupancy).

• Build robust financial forecasts, budgets, and performance dashboards.

• Ensure strong financial controls, audit readiness, and reporting discipline.

3. Commercial, Pricing & Yield Management

• Develop and own dynamic pricing and yield management strategies by unit size, tenure, demand, and seasonality.

• Lead occupancy ramp-up strategies including pre-leasing, promotions, and cohort-based pricing.

• Balance customer acquisition pricing with long-term yield and lifetime value.

• Strengthen the sales proposition and positioning against competitors, including dark stores and flexible warehousing models.

4. Insurance, Risk & Customer Protection

• Design and implement customer insurance frameworks, including mandatory or optional tenant insurance models.

• Structure tiered insurance products aligned to stored asset value and risk exposure.

• Establish partnerships with insurers and brokers, embedding insurance seamlessly into the rental and billing journey.

• Define clear liability boundaries through customer contracts covering loss, damage, theft, prohibited goods, and force majeure.

• Oversee enterprise risk management, public liability, property insurance, business interruption coverage, and regulatory compliance.

5. Operations, Compliance & Controls

• Establish end-to-end operational SOPs covering site operations, access control, security, audits, and customer service.

• Ensure compliance with all local regulations, municipality requirements, safety standards, and civil defense approvals.

• Implement fraud prevention, cash and payment controls, and data privacy standards.

• Build a scalable, auditable, and risk-controlled operating environment.

6. Asset Productivity & Network Expansion

• Optimize space utilization, unit mix, and asset productivity to maximize returns.

• Lead decisions on capex, layout design, unit reconfiguration, and densification strategies.

• Evaluate expansion opportunities, new site launches, and partnerships to accelerate growth.

7. Growth, Partnerships & Ecosystem Integration

• Build strategic partnerships with SMEs, e-commerce sellers, logistics providers, and relocation services.

• Explore B2B and hybrid storage use cases to diversify revenue streams.

• Leverage interdependencies with adjacent business units (e.g., EMX, AM) to enhance profitability and utilization.

8. Leadership & Talent Development

• Build, lead, and develop a high-performing leadership team across operations, sales, finance, and customer experience.

• Establish clear KPIs, performance cadence, and accountability frameworks.

• Act as the internal champion and external face of the Self-Storage business.