Group Sales Manager Performance Marketing ITP Media Group

Key Responsibilities:

• Set the performance marketing sales strategy, goals, and revenue forecasts in collaboration with leadership.
• Lead, coach, and mentor a team of performance marketing sales professionals, ensuring high performance and continuous development.
• Establish sales processes, KPIs, tools, and reporting structures to track team performance and revenue metrics.

Client Acquisition & Revenue Growth

• Own the end-to-end sales cycle: prospecting, pitching, negotiating, and closing performance marketing deals.
• Identify new business opportunities, target key accounts, and expand relationships with existing clients.
• Develop compelling commercial proposals that demonstrate ROI and performance impact.

Performance Marketing Commercial Expertise

• Understand performance marketing channels (e.g. Meta, TikTok, Google Ads, YouTube) and relevant KPIs to credibly position and sell services.
• Translate complex performance data into clear business value that resonates with brand decision makers.

Cross Functional Collaboration

• Work closely with performance strategy, creative, influencer, and technical teams to ensure client proposals are operationally sound and deliverable.
• Partner with marketing to develop pitch collateral, case studies, and sales enablement materials.

Client Relationship Management

• Build and maintain strong, long term relationships with senior client stakeholders across various industries and markets.
• Act as a trusted advisor, understanding client needs and guiding them toward performance driven investment decisions.

Sales Insights & Reporting

• Monitor market trends, competitor offerings, and industry developments to inform sales strategy.
• Provide regular reporting on pipeline, wins, losses, and actionable insights to executive leadership.