Head of Affluent Benefits CEMEA, Director

Visa

Provide strategic oversight for the development and execution of the Affluent Benefits Strategy across CEMEA.

• Ensure effective tactical delivery of key initiatives in alignment with Visa s Affluent Strategy
• Collaborate with sub-regional teams to align CVP development and benefit offerings with market needs and CEMEA s Affluent Strategy

Hold overall ownership and accountability for the management and performance of Visa s core affluent benefits across CEMEA

• Set up an ongoing, existing benefits reevaluation process, to ensure they remain competitive, relevant, and aligned with the Visa CEMEA Affluent Strategy
• Oversee the end-to-end management and enhancement of Visa s core affluent benefits across CEMEA, including concierge services, insurance benefits (with broker and insurer management), car rental partnerships, hotel booking platforms, meet & greet services, dining propositions, and other key offerings.

• Lead the creation of new core benefits, ensuring alignment with sub-regional requirements and the Visa CEMEA Affluent Strategy.
• Work with global teams to leverage and adapt regional content for activation in CEMEA markets.
• Develop add-on benefit resale packages as supplementary offerings for issuers and fintech partners.
• Design and implement a streamlined go-to-market (GTM) approach for resale benefits/packages, enabling deployment at either market level or issuer level.

• Partner with internal cross-functional teams (Sub-Region Product, Visa Global Product, Marketing, XB and other teams) to ensure smooth execution of benefit strategies.
• Foster strategic partnerships with external vendors, service providers, and benefit partners to enhance Visa s affluent offering.
• Ensure all benefits are delivered to the highest operational and service standards, consistent with Visa s brand promise.