Job Description

Roles & Responsibilities

About Floof :-

Floof is a prescription driven veterinary e commerce platform operating within one of the UAE s largest veterinary ecosystems. We don t depend on heavy paid acquisition, discounts, or promotion led tactics. Our focus is simple: transform existing clinical intent prescriptions, chronic care needs, and booked services into seamless, ethical, recurring online revenue. This role is designed to take full ownership of that conversion journey from start to finish.

The Role

This is a senior individual contributor role with full commercial ownership.

You are the single threaded owner of online revenue.
This is not a brand, content, or growth marketing role.

You will operate hands-on across:

Conversion
Retention
Refill and repeat purchasing
Lifecycle automation
Shopify performance

You ll set priorities ruthlessly and delegate execution to tech and CRM teams where needed while remaining accountable for outcomes.

What You ll Own

Revenue Ownership

End to end ownership of online revenue performance
Refill conversion, repeat purchase rate, AOV, and purchase frequency
Reducing leakage between clinics and online fulfilment
Accountability for results, not activity

Patient Journey Ownership

The full digital journey post prescription
Calm, medically appropriate, frictionless experiences
Reorder, refill, and continuity flows
Safe reactivation of dormant patients

Shopify Ownership

Shopify optimisation and performance
Reorder flows, checkout speed, and UX
Products, variants, collections, tags, and metafields
Intelligent use of Shopify constraints
(You don t need to code but you must deeply understand Shopify as an operator.)

Lifecycle Automation & CRM

Condition based automation across WhatsApp, SMS, and email
Accurate triggers, suppression rules, and lifecycle states
Close collaboration with tools like Klaviyo, HubSpot, Braze, Customer.io, or similar

Data & Decision Making

Daily monitoring of conversion, AOV, and repeat frequency
Diagnosing funnel issues across UX, logic, inventory, or data
Prioritising initiatives based on revenue impact

Tech & Cross-Functional Work

Translating commercial needs into clear technical requirements
Managing developers or agencies without micromanagement
Coordinating with clinics and operations without disrupting workflows

What We re Looking For

Must-Have

Proven ownership of e commerce revenue
Hands-on Shopify experience
Lifecycle / CRM automation experience
Strong understanding of funnels, triggers, and lifecycle states
Comfort working with data and real operational constraints
Ability to operate independently with minimal structure

Strong Advantage

Healthcare, pharmacy, or regulated commerce experience
WhatsApp or SMS driven commerce
Repeat-purchase or subscription-adjacent models
Experience working with lean tech teams

This Role Is NOT

Brand marketing
Paid media or performance marketing
Content or social media
Large-team people management

If your primary strength is traffic, ads, or campaigns this role will not be a fit.

How Success Is Measured

Growth in online prescription revenue
Refill conversion rate
Repeat purchase frequency
Average order value
Stability and quality of the patient journey

Why This Role Matters

Floof sits on a large volume of existing clinical intent prescriptions already written and trust already earned.

This role exists to convert that intent into scalable, ethical online revenue without adding noise, risk, or complexity.

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