Manager Partner Marketing Etihad Airways

Collaborate with the Sponsorship and Influencer teams to ensure global assets are maximised across paid, owned, and earned marketing channels.

Share marketing calendars and campaign roadmaps to enable proactive planning and alignment of partner assets with key priorities.

Brief internal teams on marketing objectives and channel strategy to inform asset creation and usage across markets.

Identify and recommend localized content opportunities that creatively integrate global sponsorship properties and influencer talent.

Work alongside Etihad s Alliances team to co-develop marketing plans with key partner airlines and joint ventures.

Coordinate messaging, creative development, and campaign execution to ensure brand consistency and performance alignment.

Oversee co-branded campaign implementation, ensuring Etihad is represented with impact, accuracy, and brand integrity.

Support the development of joint marketing campaigns with tourism boards and destination partners by working with the Commercial Enablement and Regional Marketing teams.

Track and surface opportunities for co-investment or promotional alignment with destination-led marketing efforts.

Maintain a calendar of tourism partnership activities and enable seamless integration across regional campaigns.

Monitor and propose media, influencer, or local content opportunities, liaising with Regional Marketing teams to assess fit and feasibility.

Coordinate with Creative, Brand, and Regional Marketing teams to ensure partnership assets are on-brand and market-ready.

Act as the operational hub for partnership marketing managing timelines, approvals, and communication across teams.

Share campaign outcomes and success metrics with key internal stakeholders to inform future partnership strategies.