Marketing & Business Development Specialist

ASSYSTEM

Key Responsibilities Marketing & Communication Develop and execute marketing and communication plans aligned with business growth objectives. Manage brand consistency across all presentations, proposals, campaigns, and communication materials. Ensure all materials comply with group branding and visual identity standards. Support internal and external communication activities, events, and campaigns. Coordinate with technical, BD, and management teams to prepare executive-quality communication assets. Proposal, Offering & Presentation Visualization Design and enhance PowerPoint presentations, proposals, offerings, infographics, dashboards, and marketing materials. Transform technical and business content into visually compelling executive-level deliverables. Create consulting-style slides aligned with international standards and group identity. Support bid teams with proposal formatting, storytelling, and visual structuring. Develop reusable templates, icons, visuals, and presentation assets. Support the preparation and promotion of service offerings and capability statements across targeted sectors and accounts. Lead Generation & Account Penetration Support lead generation initiatives through digital campaigns, market outreach, and targeted engagement activities. Identify opportunities within strategic accounts and target sectors. Develop account penetration strategies and engagement plans for new and existing clients. Support business development teams in market mapping and client intelligence activities. Coordinate marketing activities to increase visibility across priority accounts and giga-projects. Digital Marketing, Posts & Promotion Create and manage professional LinkedIn posts and digital campaigns to increase market awareness and engagement. Prepare marketing content promoting company offerings, achievements, solutions, and thought leadership. Develop content strategies targeting engineering, infrastructure, digital transformation, and smart city sectors. Monitor campaign performance and generate engagement analytics and reports. Create marketing content including posts, brochures, videos, promotional materials, and campaign visuals. Support executive personal branding initiatives and strategic market positioning. Market Intelligence & Strategy Support Conduct market research and competitor analysis. Support development of go-to-market strategies and marketing plans. Identify industry trends, client needs, and strategic positioning opportunities. Assist in preparing strategic reports and executive summaries.