Marketing Director Hello Chef

Reporting to the Chief Customer Officer, you ll own the full marketing funnel from brand to performance, acquisition to retention and lead a talented team to deliver profitable, sustainable growth. You ll also play a key role on the Senior Management Team, shaping company-wide strategy and ensuring that marketing investments and customer insights translate into real business outcomes.

Mission

Deliver profitable growth by acquiring and retaining customers, launching new brands, and keeping Hello Chef the most trusted meal brand for families in the UAE.

Accountabilities

• Drive Core Brand Growth and Profitability: Deliver steady, profitable growth for Hello Chef s core brand acquiring and retaining high-value customers, reactivating paused or cancelled ones, and ensuring CAC-to-LTV discipline and accurate forecasting. Strengthen loyalty and engagement through insight-led campaigns and a deep understanding of customer behaviour.
• Build and Scale New Brands for Future Growth: Turn new brand concepts into meaningful revenue drivers. Develop clear segmentation, positioning, and go-to-market strategies that drive differentiation, repeat behaviour, and measurable ROI leveraging Hello Chef s operational and technology capabilities to reach new customer segments.
• Champion Customer Insight and Cross-Functional Alignment: Build a deep, data-informed understanding of customer needs and behaviours, and make those insights actionable across teams. Lead a consistent rhythm for sharing customer insights that influence product decisions, menu innovation, and experience improvements ensuring every growth initiative strengthens trust and brand connection.

Competencies

• Brand Strategy & Positioning: Proven ability to build and reinforce brands with clear segmentation, messaging, and resonance with target customers including interviewing customers, gathering insights, and translating findings into strategy, campaigns, and innovation.
• Customer Acquisition & Retention: Strong experience in driving profitable customer growth through paid, organic, CRM, lifecycle, and retention levers.
• Marketing Analytics & Forecasting: Skilled in using data, forecasting, and performance metrics to guide decisions. Partners with marketing and data analysts to model outcomes, track results, and hold marketing accountable to numbers.
• Go-to-Market Execution: Hands-on success in launching and scaling new brands or products through both digital and offline activations events, campaigns, partnerships delivering early traction and repeat orders.
• Team Leadership & People Development: Proven ability to lead and develop a lean, multi-disciplinary marketing team spanning CRM, performance media, social, influencer, partnership, and data disciplines creating clarity, accountability, and growth across functions.
• Creative Judgment: Sharp eye for campaigns, content, and activations that resonate with customers ensuring messaging lands and strengthens brand positioning.