Vice President of Sales The First Group

Strategic Leadership

• Develop and implement a comprehensive sales strategy aligned with the organization s overall business objectives
• Identify market opportunities, trends, and challenges, and propose actionable strategies to capitalize on them
• Be instrumental in the development of pricing, distribution, and revenue optimization strategies in collaboration with Revenue Management and Marketing teams
• Work closely together with the Hotel General Manager to maximise revenues from their assets

Sales Management

• Set and monitor sales targets across all properties and segments, ensuring alignment with company goals
• Oversee the performance and development of the sales team, fostering a culture of accountability, collaboration, and innovation
• Establish and maintain relationships with key accounts, partners, and industry stakeholders to drive business growth

Market Expansion

• Drive the expansion of the group's presence in existing and new markets
• Evaluate and negotiate partnerships, contracts, and agreements with corporate clients, travel agencies, and other stakeholders
• Represent the group at international sales events, exhibitions, and conferences to build brand awareness and establish connections

Data-Driven Decision Making

• Analyse sales performance metrics and provide actionable insights for continuous improvement.
• Leverage market research and competitive intelligence to refine sales strategies and enhance the group's positioning
• Collaborate with the Marketing and Revenue teams to ensure consistent messaging and alignment in campaigns

Team Leadership and Development

• Recruit, train, and mentor a high-performing sales team, ensuring they are equipped with the tools and skills needed to succeed
• Foster a results-driven environment while promoting teamwork and employee satisfaction.
• Implement professional development programs to retain top talent and build a robust succession pipeline

Customer Focus

• Develop and maintain strong relationships with high-value clients, ensuring exceptional service and customer satisfaction
• Address client feedback and concerns proactively to enhance the group s reputation