VP Marketing EDGE Group PJSC

Key Accountabilities
Strategic Leadershipbr /> Define and execute EDGE Group s global marketing strategy aligned with corporate objectives and long term growth plans.
Position EDGE as a leading international advanced technology and defense group across priority markets.
Act as a strategic adviser to executive leadership on market trends, competitive intelligence, and brand perception.
Drive cross pillar alignment to ensure integrated planning and execution across Marketing & Brand, Events, and Social Media & Digital Communications.

Brand & Corporate Marketing
Own and evolve the EDGE brand architecture across subsidiaries and product lines.
Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
Oversee brand governance and ensure all content marketing, digital, multimedia, and social reflects a unified brand voice.

Go To Market & Demand Enablement
Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
Develop sector specific marketing strategies for defense, aerospace, cyber, autonomy, and emerging technologies.
Enable sales teams with high impact marketing tools, content, and market insights.

International & Government Stakeholder Engagement
Support international market entry strategies and localization of marketing efforts.
Align marketing activities with government, defense, and sovereign stakeholder expectations.
Lead marketing efforts for major exhibitions, air shows, defense expos, and global industry events through the Events pillar.

Digital & Data Driven Marketing
Drive digital transformation across marketing platforms, channels, and analytics.
Leverage data, market intelligence, and performance metrics to optimize ROI and decision making.
Oversee EDGE s digital presence, including website ecosystems, content platforms, and all social media channels.
Lead the social media & Digital Communications pillar to ensure integrated content creation, digital storytelling, and multimedia production.

Team & Operating Model Leadership
Build and lead a high performing, multicultural marketing organization.
Lead the three marketing pillars with clear operating models, governance, and collaboration frameworks.
Establish best in class marketing processes, agency partnerships, and performance standards.
Mentor senior leaders and develop future marketing talent within the Group.