VP Marketing

Mashreq

1. Develop and execute experiential marketing strategies that elevate our retail segment awareness, aid partnership & help acquisition & engagement in the UAE.
2. Build and manage partnerships, sponsorships for personal & business banking segments -free zones, business hubs, and local entrepreneurship communities, through a rigorous engagement calendar. E.g. UHNI events, workshops/seminars, webinars, co-branded activations, thought leadership opportunities, etc.
3. Identify, engage, and collaborate with influencers, media personalities, and relevant content creators to drive advocacy and awareness.
4. Oversee on-ground activations & events from ideation to execution and measurement.
5. Work cross-functionally with internal brand, digital marketing, and content teams to ensure message consistency across touchpoints.
6. Manage external agencies, production vendors, and media partners to ensure timely, high-quality delivery.
7. Track KPIs and event ROI including lead generation, media impressions, and post-activation engagement.