ZBPP Retail Development & Excellence Manager

ZEISS Group

Key responsibilities:

ZBPP Network Development & Store Opening (Pre-Opening)

Lead the rollout of ZBPP retail concepts across all partner formats (ZVC, ZVE, Partners, Dealers) according to strategy and priorities.

Steer retail development projects including store layout, customer journey design, branding, and POS standards.

Coordinate with ZEISS customers, global design agencies, and external partners to ensure quality, consistency, and timely delivery.

Ensure compliance with ZEISS global retail, branding, and quality guidelines.

Train partner Sales & Optometry staff on standard optical retail operations, frame selection, inventory management, ZEISS products, and consumer journey in collaboration with Training teams.

Validate store readiness against milestones and hand over completed locations to partner operations teams.

Retail Excellence & Network Performance (Post-Opening)

Drive retail performance across the ZBPP network, focusing on store standards, customer journey execution, conversion levers, and operational excellence.

Define, monitor, and analyze retail KPIs including sell-out growth, conversion rate, premium mix, and customer experience indicators.

Segment partners by tier, maturity, and potential; deploy differentiated performance improvement plans.

Ensure consistent execution of ZEISS retail excellence standards, adapted to each partner format.

Training, Capability & Partner Development

Define retail capability requirements and partner development roadmaps aligned with ZBPP priorities.

Deploy role- and tier-specific training programs with Sales, Marketing, and Training teams.

Monitor training compliance, certification status, and capability maturity across the network.

Support premium product storytelling and value-based selling across partner types.

Marketing & In-Store Activation

Translate global ZEISS retail marketing strategies into effective local retail execution across all ZBPP formats.

Govern campaigns, visual merchandising, and POS materials by partner tier in coordination with local Marketing teams.

Ensure consistent brand presentation and safeguard ZEISS brand integrity across all retail touchpoints.

Governance, Reporting & Stakeholder Management

Act as the regional retail excellence reference for ZBPP execution.

Provide structured reporting, performance insights, and actionable recommendations to the Head of ZBPP and relevant stakeholders.

Influence partners, distributors, and cross-functional teams through standards and governance, without direct line authority.

Collaborate with partner performance and activation teams to translate retail excellence frameworks into effective commercial execution.