Chief of Strategy

Client of Phifer & Company

Strategic Leadership: Provide visionary leadership in developing, implementing, and overseeing the agency's overall strategic direction.

Client Collaboration: Collaborate closely with clients to understand their business objectives, market dynamics, and competitive landscape to develop effective advertising strategies.

Market Research: Conduct thorough market research to identify trends, consumer insights, and emerging opportunities that inform the agency's strategic recommendations.

Campaign Planning: Lead the development of comprehensive advertising and marketing strategies, ensuring alignment with client goals and industry best practices.

Cross-Functional Collaboration: Work closely with creative, account management, and other teams to integrate strategic insights into campaign development and execution.

Data Analysis: Utilize data analytics and performance metrics to assess campaign effectiveness, providing insights for continuous improvement.

New Business Development: Drive new business opportunities by identifying potential clients, participating in pitches, and showcasing the agency's strategic capabilities.

Team Management: Lead and mentor a team of strategists, fostering a collaborative and innovative work environment.

Industry Expertise: Stay abreast of industry trends, technological advancements, and changes in consumer behavior to ensure the agency remains at the forefront of innovation.

Budget Management: Work with the finance team to develop and manage budgets related to strategic initiatives.

Qualifications & Skills

Bachelor's or Master's degree in Marketing, Business, or a related field.

Proven experience in a strategic leadership role within an advertising, marketing, communications, or digital agency.

Strong understanding of advertising, marketing, and communication principles.

Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.

Exceptional communication and presentation skills.

Demonstrated success in developing and implementing successful advertising strategies.

Leadership experience, with the ability to inspire and mentor a team of over 10 people.

Creative and strategic thinker with a passion for staying ahead of industry trends.