Head of Commercial

Circles.Life

About This Role

We are hiring a Head of Commercial to lead and execute the end-to-end commercial strategy for a new digital telco brand launching in the MENA region. This is a pivotal leadership role with direct accountability for revenue growth, pricing strategy, customer value management (CVM), and commercial partnerships.

As a key member of the founding country leadership team, you will shape the brand s commercial engine from the ground up, including building the offers, bundles, and monetisation strategies that drive customer acquisition, retention, and profitability in a highly competitive digital environment.

What you will be doing

• Own the commercial strategy and execution: Design and execute the commercial roadmap, from pricing architecture and CVM strategies to growth modeling and competitive differentiation
• Develop compelling product offers: Collaborate closely with the Head of Product and the Circles Global Digital Advisory & Support Services ( DASS ) Strategy and Value Proposition teams to create customer-centric propositions, plans, and bundles aligned with market needs, digital habits, and unit economics
• Revenue and profitability ownership: Build business models, track commercial performance, and own P&L levers to ensure the delivery of strong topline growth and margin discipline, in alignment with commercial targets committed
• Lead pricing and monetization: Establish dynamic pricing strategies based on behavioral insights, market benchmarks, and testing (e.g., conjoint analyses, pricing ladder)
• Lead commercial negotiations: Lead commercial negotiations with partners, payment providers, and digital ecosystem players
• Cross-functional leadership and stakeholder management: Work closely with product, marketing, and operations teams to ensure commercial goals are embedded across GTM plans and digital journeys

What we are looking for

• 15+ years of experience in commercial leadership or strategic roles in telco (B2C), digital consumer services, or B2C tech businesses.
• Proven track record in launching or scaling digital-first propositions in B2C markets
• Deep understanding of B2C telco P&L levers, pricing strategy, CVM, and monetization models, including tiered plans, bundling, freemium / upsell, and partner-based go-to-market planning and execution
• Experience working across cross-functional squads, with strong influence over product, marketing, finance, and channel operations
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