PR Account Manager - Consumer
Burson
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Managing a busy press office, handling both reactive and proactive media enquiries
Maintaining relationships and building media / influencer contacts to drive client coverage
Campaign and events management
Editing and approving copy for articles, press releases, and event materials
Proactively developing and managing client correspondence and campaign programmes
Maintaining and managing accounts, ensuring the details of administration and execution are delivered with aplomb
Creative - confident generating ideas in response to client briefs
Managing retainers and projects with ease, showing ability for account management from conception to completion, anticipating challenges and meeting deadlines
A passion for understanding consumers, culture, and what shapes demand
Proven experience working on consumer brands across corporate and consumer campaigns
Passionate about media relations and what it can achieve for clients, as well as proactive and creative in pitching
A confident client handler with the ability to share counsel
Ability to drive a junior account team, encouraging and supporting them on their journey
Proven ability to develop and execute strategic communication plans that align with client business objectives and market trends
Strong commercial acumen with experience in managing budgets, retainers, and identifying opportunities for account growth
Familiarity with PR measurement tools and a data-driven approach to demonstrating campaign performance and ROI
Desired Candidate Profile
Having a passion for what drives consumer behaviour and shapes culture is essential for this role, as you will be working with several of the world's most influential consumer brands.
Company Industry
Department / Functional Area
Keywords
- PR Account Manager - Consumer
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Burson
Who we are: Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. The Burson Consumer team offers exposure to globally recognised clients and campaigns centred upon performance and purpose, and the ability to work alongside a passionate, diverse, and empathetic supportive team.