PR Account Manager Umami Comms DMCC

The PR Account Manager is a senior-level management role for someone with 5 to 6 years of experience in the field. The PR Account Manager is responsible for managing a portfolio of clients and promoting them to their target audiences. You will be the key to shaping your client’s reputation and profile and will manage their press coverage and when needed, advertising too

The day-to-day

● Managing a portfolio of clients’ PR accounts

● Providing strategic counsel to clients to aid their PR and wider marketing campaigns

● Building relationships with existing and new clients

● Building relationships with key media contacts

● Liaising with clients regarding press campaigns, creative projects and PR solutions

● Dealing with the media, speaking to journalists and other members of the press

● Providing innovative and creative ideas to clients

● Briefing clients and updating them on press campaigns

● Analysing PR coverage and providing written reports

● Communicating effectively with a range of stakeholders

Key Responsibility:

● Daily point of contact with key media contacts

● Developing and implementing strategies for brand awareness and reputation management

● Managing the needs of the client and their accounts

● Contributing to daily meetings, and liaising and updating clients on PR activities

● Keeping abreast of current PR trends and tools

● Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople

● Developing news angles, stories and pitches to further the client’s profile, products and services

● Developing media relations strategy, seeking high-level placements in print, broadcast and online media

● Being involved in pitching for new business and developing PR proposals

● Managing a high level of client interaction

● Managing and mentoring junior members of staff Key skills

● High levels of communication - both presentation, verbal and written skills

● Impressive emotional intelligence and interpersonal expertise

● A passion for the media, including social media

● Flair for creativity, strategic thinking and innovation

● Strong copywriting skills

● Commercially aware and business savvy

● Good industry knowledge and experience in building influential networks

● Solid computer prowess and project management skills

● Outstanding organisation with an ability to manage multiple projects and portfolios

● Service focused and sensitive to confidential information