Sales Executive SAHAR ENTERPRISES LLC

Posted on 5 Mar

Experience

2 - 7 Years

Job Location

Dubai - United Arab Emirates (UAE)

Education

Any Graduation

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

The Sales Executive is responsible for managing sales and distribution in assigned supermarkets, grocery stores, and mini markets (M1 segment). The role focuses on achieving sales targets, ensuring product availability, and maintaining strong relationships with store management. The executive will also be responsible for adding new outlets and reactivating inactive stores to expand market coverage. Additionally, the role involves executing in-store promotions, monitoring stock levels, and providing market feedback to support business growth.


ROLES & RESPONSIBILITIES


  1. Achieve assigned sales targets (value and volume) by managing sales in supermarkets, grocery stores, and mini markets (M1 segment).

  2. Ensure product availability, proper shelf placement, and visibility in all assigned outlets as per company merchandising standards.

  3. Identify and onboard new outlets in the assigned territory across the UAE to expand product distribution and market coverage.

  4. Reactivate inactive stores by building relationships with store owners/managers and securing new orders.

  5. Maintain strong relationships with store managers and buyers to increase sales and improve shelf space.

  6. Monitor stock levels, expiry dates, and ensure FIFO compliance while coordinating with the distribution team for timely replenishment.

  7. Track competitor activities, pricing, and promotions and provide regular market feedback and sales reports to the supervisor.

Desired Candidate Profile

KEY PERFORMANCE INDICATORS (KPIs)

  1. Sales Target Achievement (%) – Monthly and quarterly sales vs assigned targets (value and volume).

  2. New Store Addition – Number of new outlets added to the routes within the period.

  3. Inactive Store Activation – Number of outlets successfully reactivated.

  4. Collection – Outstanding amount collected Vs target, including timely recovery from all customers.

  5. On-Shelf Availability (OSA) & Merchandising Compliance – Products available on shelves and proper execution of displays/promotions.

  6. Outlet Coverage & Order Conversion Rate – Number of outlets visited vs orders secured.


WORK EXPERIENCE


  • Minimum 2–4 years of sales experience in FMCG, preferably handling Traditional Trade / M1 markets.

  • Experience managing supermarkets, grocery stores, and mini markets with proven sales growth and account

management.

  • Demonstrated track record in new store addition and inactive store activation.

  • Experience in executing in-store promotions, merchandising, and maintaining product visibility.

  • Familiarity with territory management, reporting, and basic sales analytics.


QUALIFICATIONS

  • Bachelor’s degree in business administration, Marketing, or a related field

  • Must have a Valid UAE driving license



SKILLS & COMPETENCIES Technical ❖ Sales planning and territory management ❖ New store addition and inactive store activation ❖ Merchandising and planogram execution ❖ Order management and sales reporting (basic Excel skills) ❖ Market analysis, competitor tracking, and promotional execution Behavioral ❖ Strong communication and negotiation skills ❖ Customer relationship management and building long-term rapport ❖ Result-oriented with strong sales drive ❖ Problem-solving and decision-making abilities ❖ Self-motivated, proactive, and able to work independently

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Supermarkets
  • Grocery Stores
  • Sales Representative
  • Field Sales Executive
  • Client Relationship Management
  • Traditional Trade
  • FMCG Sales
  • Sales
  • Marketing
  • Business Development

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SAHAR ENTERPRISES LLC

Founded over 40 years ago, the Group has evolved into a multi-dimensional, multi-product business with offices, processing units and cold storages in over 10 countries. We take pride in distributing a range of more than 300 product variants to over 20,000 retail outlets in the GCC and international markets. High quality and great taste sit at the heart of Al Kabeer’s business. This principle has helped us establish ourselves as a leader in the Middle Eastern frozen food industry. Our product range caters to all palates with one thing in common – Great Taste! Our product portfolio includes meat, poultry, seafood, dough, and vegetable products.

Read More

Fahad Kamran Kamran - HR

Dubai United Arab Emirates. PO BOX 7329, Dubai, United Arab Emirates (UAE)

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