Sales Manager – Alcoholic Beverages (UAE) MILLENNIUM INTERNATIONAL GENERAL TRADING LLC

About the Role We are seeking an experienced Sales Manager with a proven track record of launching alcoholic beverage brands in the UAE. This is a hands-on role focused on market entry, distributor management, and sales execution across the UAE’s licensed on-trade and off-trade channels. Key Responsibilities Brand Launch & Market Execution

• Lead the launch of new alcoholic beverage brands in the UAE • Execute go-to-market strategy with appointed distributors • Secure listings across hotels, bars, clubs, restaurants, and licensed retail • Coordinate pricing, promotions, activations, and launch plans

Sales & Distribution

• Manage and grow relationships with alcohol distributors and wholesalers • Drive sales across on-trade and off-trade channels • Open new accounts and expand distribution footprint • Monitor sell-in, sell-out, stock levels, and route-to-market performance Account Management

• Leverage existing HORECA and licensed venue relationships • Conduct regular market visits and account reviews • Support distributor sales teams with product training and brand support Compliance & Market Knowledge

• Ensure all sales activities comply with UAE alcohol regulations and licensing rules • Work closely with operations on customs, excise, and product approvals • Track competitor activity, pricing, and market trends Reporting & Performance

• Track KPIs including distribution, volume, revenue, and activations • Prepare regular sales reports and forecasts • Provide feedback to refine sales and launch strategy