Sales Manager

Confidential Company

Role Overview:

The Unit Manager will be responsible for end-to-end business management of the assigned channels, ensuring achievement of sales, revenue, and profitability targets. The role involves leading a large team, managing key accounts, negotiating trade agreements, and driving brand-building activities in collaboration with principals.

Business Management

• 100% responsibility for business across assigned channels.
• Accountable for sales performance, activities, promotions, and negotiations including BDA agreements.
• Forecast monthly revenue and manage ordering process in coordination with Supply Chain.
• Oversee trade contract agreements and negotiations.
• Ensure timely collections.
• Conduct budgeting exercises and financial planning.
• Drive brand-building initiatives and plan promotions for key events.

Team Leadership

• Direct reporting from Supervisors and Team Leaders.
• Indirect management of Key Accounts and Merchandisers.
• Reporting directly to the BDM.
• Responsible for setting KPIs, conducting appraisals, recruitment, and overall team development.
• Assign sales targets and monitor performance.

Client & Market Engagement

• Manage relationships with key modern trade accounts
• Handle self-service stores and standalone stores.
• Oversee Duty Free channels.
• Interact regularly with principals and external stakeholders.
• Conduct negotiations and ensure compliance with trade agreements.
• Involved in sell-out data analysis for decision-making.