Social Media & Content Manager
L'ETO Caffe
Employer Active
Posted 10 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Duties & Responsibilities
- Strategy & Planning
- Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives)
- Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.
- Content Creation & Production
- Shoot, edit and publish Reels, Stories, static posts and other on-brand content.
- Coordinate all aspects of photo/video shoots working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination.
- Community Management
- Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand.
- Monitor sentiment, highlight user-generated content and flag emerging trends or issues.
- Influencer & Partner Relations (with PR Agency)
- In partnership with our PR agency, identify, vet and reach out to local influencers and content creators.
- Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics.
- Cross-Functional Collaboration
- You ll work closely with:
- Marketing Team aligning social campaigns with wider promotions and PR activities
- Creative & Design on asset development, post-production and visual consistency
- Operations syncing on menus, new openings and in-store activations
- External Vendors including influencers, photographers and video producers
Requirements & Qualifications
- 3+ years hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)
- Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats
- Excellent copywriting skills and a keen eye for visual storytelling
- Basic proficiency with editing tools (Canva, CapCut)
- Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
- A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content
- Fluency in English; Russian is a plus.
What We Offer
-Official full-time employment with competitive salary
-Comprehensive medical insurance
-Employee discounts across all L ETO Group concepts
-Dynamic, collaborative culture with clear paths for growth
-Exposure to a leading regional brand and the opportunity to shape its social voice every day
Desired Candidate Profile
3+ years hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)
- Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats
- Excellent copywriting skills and a keen eye for visual storytelling
- Basic proficiency with editing tools (Canva, CapCut)
- Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
- A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content
- Fluency in English; Russian is a plus.
Company Industry
Department / Functional Area
Keywords
- Social Media & Content Manager
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L'ETO Caffe
L ETO Group was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by an iconic dessert selection. Inspired by the core elements of summer freshness, vibrance and warmth we ve grown from a single caf in Soho into 40+ locations across the UK, UAE, Saudi Arabia, Qatar and beyond. Joining L ETO means being part of a global brand where creativity, ownership and hospitality come together to create unforgettable experiences.