Social Media Manager Content Creator - FTC Dubai

Talentmate

Role Overview

This strategic and creative Social Media Manager and Content Creator position will lead the launch and ongoing management of our clients Arabia s social channels, working within a unique global local partnership. This role is based in Dubai.

Reporting into a Senior Social Media Manager in the UK, this midweight role will take ownership of developing and implementing innovative social strategies for a new market, ensuring all activity is locally relevant, culturally attuned, and aligned to our clients global brand.

Alongside strategic planning, you ll

be responsible for ideating, capturing, and editing content yourself -

from in-store moments to influencer activations - ensuring a steady stream of authentic and engaging content. You ll lead briefs, manage approvals, post content and engage with the community. The role is hands-on, requiring direct posting, community engagement, and on-the-ground presence at events and activations.

You ll be a key point of contact for insight and social knowledge, presenting strategy and updates confidently to both global and local stakeholders.

Key Responsibilities

Insight & Strategy

• Develop and execute the launch and growth strategy for our clients
• Arabia s social presence on Instagram.
• Use cultural insight, trend analysis, and platform data to ensure all content resonates with UAE and wider GCC audiences.
• Align content with global brand guidelines while adapting for local relevance.
• Support research and insight processes with social listening and competitor benchmarking.
• Stay ahead of local and global trends, translating them into innovative opportunities for the brand.

Planning & Management

• Map out guidelines and tactics that form our client
• Arabia s social playbook.
• Lead creative ideation for campaigns, BAU content, and reactive opportunities
• Build and manage content calendars in collaboration with global and local teams
• Capture and edit high-quality content (video, photo, stories, reels) optimised for social platforms
• Manage posting, scheduling, and day-to-day content delivery in both English and Arabic.
• Attend store events, influencer activations to capture and post real-time content.
• Identify and activate reactive opportunities that align with brand tone and market trends.
• Oversee community management, including responding to comments and DMs in line with brand voice.

Measurement and Improvement

• Monitor, analyse, and report on performance against KPIs, with a focus on follower growth, engagement, reach, and cultural relevance.
• Provide actionable insights to global and local teams for optimisation.
• Demonstrate ROI and the value of social media activity in driving awareness and store footfall.

Skills & Experience

• 2+ years of social media experience, ideally within fashion/retail or consumer brands.
• Proven experience launching or growing a brand in a new market.
• Fluent in English and Arabic (spoken and written).
• Strong understanding of UAE/GCC culture, audience behaviours, and digital trends.
• Skilled in content ideation, filming, and editing for social platforms.
• Experience managing social content end-to-end, from planning to posting.
• Strong client relationship skills, able to work across multiple stakeholders and time zones.
• Proficiency with social media management and analytics tools (e.g., Sprinklr, Sprout Social, Meta Business Suite).