Head of Regional Growth

Kraken

The team

The Regional Growth team is focused on growing our client base, transaction volume, and revenue in Kraken s core geographies. We primarily drive local marketing strategy and execution, while working cross-functionally with product, onboarding, pricing, banking/funding, sales, and global marketing functions to deliver a complete growth approach.

This role will be accountable for UAE country growth and will push for optimal Kraken positioning and competitiveness versus local competitors. Our objective is to differentiate Kraken s brand and product offering, while persuading prospective clients to choose Kraken for their crypto, payments, and investment needs.

We are seeking an experienced marketer that has proven experience in generating awareness and persuading clients in this geography. Someone that has the leadership experience in rapid growth and being a spokesperson in their country, while also having the willingness to execute a multi-channel strategy autonomously.

The opportunity

• Develop marketing strategies to bolster Kraken s market share in region, while working with cross-functional teams to execute.

• Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken s product suite.

• Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences.

• Provide leadership and hands-on orchestration across functions; you will work with other leaders to prioritize UAE initiatives among many competing priorities

• Develop local-first ideas that uniquely position Kraken s brand and persuade potential customers to take our calls to action.

• Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile growth leaders that can work with others and do it themselves when necessary.

• Measure results; work with our data to understand growth performance and intervene to maximize revenue growth and all factors impacting it

• UAE growth is primary responsibility but will look after broader MENA geographies as we expand

• Additional duties and responsibilities as assigned

Skills you should HODL

• 7+ years in a growth role where you autonomously developed marketing/growth strategies and delivered successful outcomes. In the UAE we are looking to multiply growth and you should provide examples where you ve accomplished comparable outcomes.

• A proven track record in growing new users in a highly competitive environment.

• Living on-the-ground in UAE full-time, with significant expertise about crypto s local competitive landscape, payments ecosystems, marketing channels, and growth opportunities for Kraken.

• Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto culture. Also prefer experience with other financial products such as equities, yield products, payments products, etc

• Experience with marketing in a regulated business, preferably in financial services.

• Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech.

• We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them

• Strong local network - this role will interact with local agencies, KOL and other local partners, financial institutions, and within the broader crypto ecosystem.

• Strongly preferred to be fluent in Arabic and English