Channel Sales Manager Consumer Banking

First Abu Dhabi Bank

Job Title
Channel Sales Manager Consumer Banking (Loans and Cards) First Abu Dhabi Bank (FAB) Dubai, UAE
Job Description
Channel Sales Manager Consumer Banking (Loans and Cards) First Abu Dhabi Bank (FAB) Dubai, UAE

Position Overview
First Abu Dhabi Bank (FAB), the UAE s #1 bank and one of the most prestigious financial institutions in the region, is seeking a **Channel Sales Manager Consumer Banking** to oversee multi-channel loan and credit card sales operations in Dubai. This role requires a results-driven professional with strong leadership, vendor management, and analytical capabilities to drive sales performance, ensure compliance, and optimize customer experience across third-party and direct sales channels.

Job Details
Country: UAE
City: Dubai
Industry: Banking
Function: Sales Management
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Key Responsibilities

Sales and Channel Oversight

* Supervise and support multiple sales channels and vendor partners responsible for personal loan and credit card sales.
* Review daily and monthly sales reports to identify performance trends, growth opportunities, and operational risks.
* Guide vendor sales teams on FAB products, pricing, compliance, and customer experience standards.
* Collaborate with internal teams (Credit, Product, Policy, Risk, and Contact Centre) to align business goals and maintain consistency in customer delivery.
* Develop and implement sales strategies to achieve targets across all channel partners in line with FAB s strategic direction.
* Monitor channel KPIs, conversion rates, and portfolio performance to ensure sustainable revenue growth.

Training and Development

* Conduct monthly training programs for vendor sales staff to strengthen product knowledge, compliance understanding, and selling skills.
* Introduce a structured rewards and recognition program to drive motivation and high performance among sales teams.
* Conduct periodic mystery shopping and quality audits to ensure adherence to FAB s service and sourcing standards.

Process Improvement and Compliance

* Work closely with the Vendor Management Team to ensure contracts are current, compliant, and aligned with FAB s governance framework.
* Collaborate with product and process owners to update Standard Operating Procedures (SOPs) for loans and cards.
* Ensure full compliance with UAE Central Bank regulations, internal policies, and consumer banking standards.
* Identify areas for process optimization and continuous improvement to enhance sales efficiency and customer satisfaction.
* Manage risk assessment and control initiatives across all vendor operations.

Reporting and Performance Analytics

* Prepare detailed monthly reports highlighting channel performance, risk exposure, and improvement recommendations.
* Track KPIs related to project management, compliance, sales growth, and customer feedback.
* Ensure transparent communication with senior management on key performance metrics and strategic developments.

Customer Experience Enhancement

* Partner with vendors to deliver seamless customer experiences through quality sourcing, timely responses, and service excellence.
* Implement feedback mechanisms to measure and improve customer satisfaction levels.
* Strengthen cross-functional relationships to ensure consistent end-to-end customer support.

Ideal Profile

* Bachelor s degree in Business Administration, Finance, Banking, or a related discipline.
* Minimum of 5 years of experience in consumer banking, with at least 2 years in a managerial or supervisory capacity.
* Proven track record in managing third-party sales channels or vendor-based operations.
* Strong understanding of personal loan and credit card products.
* Excellent analytical, leadership, and communication skills.
* Proficiency in project management and report analysis.
* Solid understanding of UAE banking regulations and compliance frameworks.
* Highly organized, self-motivated, and capable of working in a fast-paced, target-driven environment.

Skills Set

* Channel sales and vendor management
* Consumer banking (Loans and Cards)
* Performance monitoring and reporting
* Regulatory compliance and process control
* Staff training and motivation programs
* Project and risk management
* Customer experience improvement