Trade Marketing Manager

Confidential Company

· Develop and execute retail and brand level promotion strategies to boost product sales and footfall.

· Plan seasonal, festival based and tactical promotions tailored to various outlets and customer segments.

· Create calendarized promotion plans in alignment with business goals and brand objectives.

· Manage end to end execution of in store promotions, tasting events, product launches and brand activations.

· Coordinate with other marketing team members, retail store staff and respective Business unit heads/ managers for consistent implementation of campaigns.

· Supervise merchandising activities including signage, POS materials and shelf placement.

· Design and implement strategies to push in house agency brand products in stores.

· Work with sales teams and trade marketing to ensure target volumes for agency brands are met.

· Monitor competitor promotional activities and adjust strategies accordingly.

· Liaise with event vendors, branding agencies and printing partners for successful campaigns.

· Negotiate promotional deals, sponsorships and partnerships with external parties when needed.

· Track performance of promotional campaigns using different metrics.

· Track the performing and non performing brand portfolios for increasing the effectiveness of the promotional activities.

· Ensure all promotional activities comply with local laws, advertising regulations and internal policies.