Veterinary Manager Ghobash Group

Planning and budgeting

• Responsible for thorough analysis of market opportunities, trends in marketing environment, customers, competitors, the division s resources, capabilities, weakness and historical performance and achievements.
• Setting qualitative & quantitative objectives for self and the team, describing how to achieve - the business to be generated, costs that will be incurred, capital required to execute the plan for next year (accurate forecasting).
• Guiding the salespeople how to develop their action plans (TTM, ELMS system) to ensure effective implementation of division business plan
• Implementing the business plan, and achieving the targeted sales and profit.
• Communicate the overall division objectives, cascading down the individual objectives and targets for each medical rep. Maintain daily plan and daily report.
• Weekly and monthly meeting to review the performance, receiving market feedback, discussing the market needs, customer complaints.. etc
• Ensure monitoring, guiding, coaching the team and evaluating the performance using KPI s and comparing the actual outcome with the budget.
• Modifying the action plans or even develop new action plan and taking corrective actions if it is necessary.
• Judicially use the budget to achieve the division s Sales budgets
• Significantly contribute to the achievement of the company s business objectives

Sales & Marketing

• Develop annual sales strategy and budgets for the Veterinary Division and set sales targets for the sales team
• Establishes sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing / new products
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
• Conducts Sales Meetings regularly and review sales performance of the team.
• Formulate action plans that improve sales team productivity, customer-service standards and sales system improvements
• Plan participations in exhibitions, conferences, seminars, VET shows & develop PR programs
• Develop sales & market development strategies for the division to capitalize on prospective business opportunities and open New Business Channels while developing existing Business/Clients
• Develop market analysis, identify opportunities & do investment evaluation up to implementation and final realization
• Develop strong, professional trade relationship with important customers & strategic channel partners

Principal Management

• Maintain and improve relationship with Principals, Customers, Suppliers and Government authorities
• Develop in-depth understanding of principal portfolio & current AE portfolio gaps
• Development and implementation of strategies that help in growth of principal portfolio and product penetration across channels and geographies
• Develop marketing, sales and distribution plan in alignment with principals objectives
• Develop strong relationships with local and domestic principal representatives
• Align with Principals & AE regulatory team to develop regulatory strategies
• Maintain daily communication with principal team
• Oversee SKU level forecasting, volume bridges to drive forecast accuracy. Effectively analyze business trends to drive forecasting process and recommendations
• Analyzing customers feedback comments and complains to respond accordingly.
• Conducting customer satisfaction surveys to assess customers satisfaction level and take corrective actions.

Team Management & Motivation

• Accomplish people management objectives by recruiting, selecting, orienting and facilitating training for current / new employees
• Communicate job expectations and plan, monitor, appraise, and review job contributions through the organization Developing appropriate key performance indicators to measure the performance
• Partner with the Group Learning & Development team to identify training needs, formulate a training calendar that addresses identified development needs
• Mentoring of the Sales Team with regard to Sales Calls, Orders and Collection
• Conducting yearly appraisal for salespeople and review the goals, progress review comments and Critical incidents.